Some of you may have looked at the title and said, “who is Pitbull”. Despite being known as, “Mr. World Wide”, Pitbull is still an unknown to many people.
This “rapper” has been able to successfully fly above and under the radar simultaneously. In other words; many here in America may have never heard of him, but around the world, he is basically royalty. So, as the title above asks; How did Pitbull get rich? There is another more important question that accompanies. Why should you care?
No Man/Woman Is An Island
This all started earlier today when a friend of mine texted me a link to an article titled, Pitbull, Lends Private Plane to Rescue Cancer Patients. Naturally, my initial thought was automatic kudos to him for helping out. Hurricane-ravaged Puerto Rico can use all the help it can get. My next thought was, “wait a minute, Pitbull has a private plane?”
While the article doesn’t explain if the plane is owned by him or not, it’s still interesting to find out how he went from struggling rapper with mediocre talent (that’s the consensus), to being able to have access to a private plane. While private planes are not as expensive as many may think (if you’re a millionaire), I was still intrigued.
In the previous paragraph, I referred to Pitbull as a “mediocre” rapper. I want to assure you that I am not being a hater. As a person who grew up on Hip Hop’s golden or dare I say “Platinum” age, I think I can fairly assess rappers skills pretty well. But, if you don’t take any credence, in my opinion, you can check out this Google search: Is Pitbull a good rapper?
So, how does what some refer to as “the worst rapper ever” manage so much success? Let’s go straight to the horse’s mouth. In a 2014 interview with Business Insider, Pitbull is quoted as saying:
“The only business that I knew growing up was flipping — if I invested five dollars, I knew I could get back eight. If I got back eight, that meant I could live off three, invest another five, get another eight, stack another three. That’s what the music business is to me — flip after a flip, a flip after a flip.”
Going further into the mind of this successful entrepreneur, he explains how motivation and perseverance can use the negative energy of the most powerful haters and turn it into a force to be reckoned with.
“I’ll be sitting in marketing meetings where they’re going, ‘Well, this is our multicultural budget,’ and ‘We’ll make this a multicultural campaign,’ and I say, ‘Great!’ knowing that they see me in the context of the Latin boom. ‘Oh, he’s the next Latin this or Latin that. …’ But in my mind, I know this is the general market. I touch everybody at the end of the day.”
Yes, you read that right, I said “Entrepreneur”. This guy’s now rapping on an instrumental with a baseline that’s created by the beat of his own drum. The end result would be music to anyone’s ears. Yes, he has a typical rapper background story.
Drug dealer turned rapper, who “went from negative to positive, and it’s all good”. But, I’m not here to dwell on that.
They Call the Wind Maria
This guy did not allow himself to be put into a bubble. The rapper, no…he decided he was going to be more than that. You see a lot of people would have stopped there.
Get some quick fame and fortune and hope that sticks with you long enough. That never works. You know what does though? Perseverance.
“To have a state of mind of an entrepreneur is to always believe in yourself, have great partners and always find ways to push through. Then, the next thing you know, now you look like a genius. It’s a hit record. You’ve got a great business, but nobody believed in it at first.”
If you checked out the link to those message boards you may have seen some people contribute “saturation” to the success of Pitbull. In other words, he was featured on so many records at one point that you had no choice but to hear him.
In addition, some said that he basically “makes catchy music that you can pump in the club”. Both are true and both are still proven to be a highly successful tactic in all business today.
Look at all of these “Influencers” all over social media. What do they all have in common? The answer is; persistence. At least the successful ones do. For instance, buy something from any one of the top named Influencers and I bet you will see his or her face follow you via ads on every page you visit.
Their names in your email box relentlessly. If you’re a Hip Hop fan you’ll remember Lil Wayne using this strategy in I believe it was the early 2000’s.
At one point Lil Wayne was being featured on so many records, people were starting to wonder if he even slept. Is it a lasting strategy? Sure if done correctly. These guys hit their industries like a hurricane, touching everything in their path. So, why does this all matter to you?
Money matters. No matter how much you try to discount that fact it will never be false. Not unless we go back to the barter system. You know why I was reading an article about hurricane relief, while also wondering how this guy could afford a private plane? Because had he not had money in the first place there would be no plane. No help.
But, right now there’s at least one more plane going in there to give much-needed assistance to those in need. All because one guy busted his ass to become a successful entrepreneur.
According to various published reports, Pitbull’s business ventures include not only his music career but, endorsements, radio programs, TV development, fragrances and even involvement with cruise lines.
Admit it, that was kind of interesting. Who knew finding out how Pitbull got rich would be that riveting? Maybe you disagree. Let me know. Leave a reply in the comment box below.
“I can’t help the poor if I’m one of them”